VERBAL STRATEGIES IN INTERCULTURAL COMMUNICATION
Verbal strategies in intercultural communication enhance the ability to produce or understand speech between members of different cultures. The plans may be formal or informal, based on the context of the communication. Formal strategies are devised and agreed on by a group of people and are put in writing as part of larger communication policies. Informal strategies may have the same focus as formal strategies, but they usually are not written down and are adopted more "on the fly." An example of a verbal strategy in intercultural communication is keeping verbal communications as brief and simple as possible.
IMPORTANCE
Verbal strategies in intercultural communication are critical for reducing confusion and misunderstandings. They also help improve relationships. Furthermore, the strategies usually benefit overall efficiency, productivity and profit or other results. Employing the strategies also demonstrates your willingness to accept different cultures and learn about people.
EXAMPLES
Specific strategies for aiding intercultural communication depend largely on the context of the communication. However, some good examples include gaining information about the cultures involved, using interpreters, giving more than one chance for individuals to hear and understand, supplementing what people say with written or other visual cues and defining key terms.
IMPLEMENTATION
Implementing any verbal strategy for intercultural communication follows the basic process of identifying the communication problem, formulating the strategy, identifying the tactics that can correspond to the strategy, testing the strategy and tactics and, if necessary, putting the strategy in writing. For example, you might notice that your listeners seem to comprehend less if you speak quickly. You could develop the general strategy of slowing down your speech. You might identify recording the speech of others and using their average words per minute as a speech guide as a specific tactic. You might test the strategy and tactic by talking with people at the average speed rate and assessing whether comprehension improved. For formal strategies, positive reinforcement rewards such as praise may help motivate people to adopt the strategy you're trying to implement.
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